Define the customer first, then move to tactics

The other day an entrepreneur approached me for marketing help.  He was launching a new company and wanted to talk with me about marketing strategy and programs,  He stated that he needed to develop a website and other social media marketing programs.  The assumption was that they needed a great...

What NOT to do in email marketing

I wasn’t thinking that my first content post would be a condemnation, but it just irks me when I see bad marketing and simple mistakes made when we know better. Never send an email that is only an image.  You may rationalize that the product is visually engaging and so...

The journey of a thousand miles….

Finally, I’m taking my first steps into blogging. I’ve been blogging in my head for years now. I’ve been imagining different topics that I would publish, manifestos to divulge, random thoughts to share.  But I was always intimidated by the blank page and the desire to make it perfect out...