Content on Purpose is both a strategic process and a result. The objective is to create clarity and focus that is authentic, meaningful, and that makes an impact.
Content on Purpose is the first and critical step for a company seeking to establish a strong foundation, either as they begin their business journey or to rediscover their true north when they have lost their footing over time. For both new and established companies, Content on Purpose provides the rallying cry that infuses the business with clarity, focus, and passion.
Content on Purpose is not simply content marketing. Content on Purpose and Content Marketing are separate and distinct, yet intricately intertwined. Content on Purpose is the starting place, and ultimately the destination, for a company to innovate and deliver products and services, to build effective sales and marketing messages, and to provide a fertile foundation for employee engagement. It is the first step in developing a map that leads to more effective tactical content marketing.
Content on purpose:
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Clarifies
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Connects
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Humanizes
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Authenticates
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Impacts
Content On Purpose Packages
We work with our clients to establish their Content on Purpose through three different packages.
PRIMARY Package
PURPOSE CREATION FRAMEWORK:
Through an immersive workshop designed to clarify your company’s true north, you and your company answer the primary questions of Where you’re going, why you’re going there and how to get everyone on the same bus. The outcome is a visual representation of your vision and brand values neatly communicated and portrayed in an easily digestible framework to be shared throughout the organization and to serve as a guide.